Are you wondering how to sell kitchen cabinets the right way and how can you increase your kitchen cabinet sales?
In the wake of the COVID-19 pandemic, many industries, including the kitchen and bath industry, have felt economic consequences and a drop in sales. But many dealers are successfully maintaining their heads above water and managing to increase their profits. In this article, we discuss how to sell kitchen cabinets more so you maintain and increase sales while expanding your business in a smart, strategic way.
The kitchen and bath industry is very competitive, as you already know. Taking into consideration that kitchen remodels are one of the biggest remodeling expenses and that kitchen cabinets amount to about 30-40% of that cost, it’s imperative to know how to close the sale and outsmart your competition when selling kitchen cabinets.
One of the best ways to make more sales is to understand that most people want to buy from someone they know and trust. Does your brand stand out from the competition in this regard? Your reputation is key to that and building it is not a short and easy process.
Here, we go in-depth to try and help you create a strategy on how to sell kitchen cabinets more by becoming a well-known and loved kitchen cabinet dealer.
How to Sell Kitchen Cabinets by Providing Quality
No matter how great your sales technique or marketing is, it all comes down to the product quality in the end, and that’s exactly where you should start when selling kitchen cabinets.
As a kitchen cabinet dealer, you want to make sure that the cabinets you offer to your clients are of exceptional quality. And not only that but an equally important item to consider is — are the cabinets you offer are cost-effective? Always consider if the price and quality match, and are those cabinets acceptable for your customers’ budgets.
To ensure you provide the best possible options to your customers while making a sufficient profit, you want to research and collaborate with reputable brands and manufacturers. In one of our previous blog posts, we’ve written extensively on how you can find the best manufacturers and apply to become a dealer. Check it out for more detailed information while we continue elaborating here on how you can sell more kitchen cabinets.
How to Sell Cabinets Online by Presenting Them in a Catalog
The best way to sell kitchen cabinets and showcase your entire kitchen cabinet selection while getting more eyes on them is to present it in a kitchen cabinet catalog. By selling kitchen cabinets online, via catalog, you’re creating an ambiance where your customers are able to browse different kitchen cabinet options while checking out the styles and seeing the price range, all in one place.
Kitchen cabinet catalogs are very practical, save you time, and make the sales process a lot easier and considerably faster. Having your catalog available on your website allows your customers to get familiar with your products and narrow down their choices before they even contact you.
Another option is to upload your kitchen cabinet catalog to KitchenDEV. Not only will your assortment of kitchen cabinets be transparent and available for your customers, but you can also enjoy many different KitchenDEV features that will streamline your pricing and ordering process, help you handle your customer management and reputation, and boost your sales. So, when you’re wondering how to sell cabinets online, consider creating your own catalog and uploading it to KitchenDEV. For inspiration, explore KitchenDEV Cabinet Catalogs.
How to Sell Kitchen Cabinets Online via Well-Designed Website
Having an awesome kitchen cabinet catalog won’t help much without a killer website where you can display it. Remember that, in most cases, your website is your customers’ first point of contact with your business. You will want to make a good first impression. The best way to sell kitchen cabinets is to create an effective website that will be informational, generate leads, and help you get the visibility you need to increase your kitchen cabinet sales. If you want to grow your kitchen cabinet business in an online world, having a user-friendly website is key.
While building a website yourself is, of course, a cheaper option, we know this is one of those things best left to professionals. A website is your investment in your business and you can consider it your online store-front. It needs to be fast, looks professional, and ranks as high as possible in Google search. Since everyone is in a hurry these days, you will want to make sure your website is easy to use with very clear calls to action highlighted by amazing design, so your customers don’t give up on your offers before they get to know you. And experienced web designers can ensure this.
In any case, consider exploring how to promote kitchen cabinet business to achieve the success you expect when selling kitchen cabinets.
How to Sell Cabinets Online by Using Cabinet Photos
A picture is worth a thousand words and, just as this is true for anything else, it is also true for selling kitchen cabinets. A well-taken photo of the kitchen cabinet styles, designs, colors, and finishes you offer will help you get views and likes, and ignite imagination and ideas with your customers.
If you’re good at photography and have appropriate equipment, you can stage your cabinets and take photos by yourself to minimize the costs of a professional photographer. However, oftentimes, a professional is needed to take photos of your cabinets in your showroom, or in the projects where they were used. These professional photos will highlight all the details in your cabinets worth admiration and help your customers imagine them in your own home. A professional photographer will know how to adjust their approach depending on the style of the cabinets. Modern and contemporary cabinets will perhaps demand a more edgy approach, while classic kitchen cabinets will show all of their beauty in a more traditional approach and lighting.
Don’t forget to say what you need — wide shots that will show ambiance cabinets provide the space and close-ups that will reveal the power of details. Also, don’t miss the opportunity to acquire as many photos of kitchen cabinets as possible. Along the way, you will use these photos in many situations — on social media, website, quotes, and more. Showing quality cabinet photography to your customers is the best way to sell kitchen cabinets among a few other ways, which we continue to discuss below.
Boost Your SEO Efforts and Rank Higher in Google Search
A well-designed website is half the battle; the other half is achieving a high Google rank. Having a website that ranks well in Google search means you are getting a ton of visibility and more potential leads and sales. High organic traffic can be accomplished with the right SEO strategy but always remember that this is a process that takes time. How to sell cabinets using SEO while improving your online visibility:
- Doing extensive keyword research and choosing the right ones for your industry. You will want to include relevant keywords in your content, meta titles, and descriptions to increase your rank for the keywords.
- Sharing quality and valuable content. This would involve answering your customers’ questions and solving their problems through your blog posts, educating them about your business and your offers while naturally sprinkling in keywords that are relevant for your industry.
- Improving your online visibility by joining relevant business directories. Creating citations can benefit your business because when you appear on many specialized and high-quality business directories and websites that your customers visit, like Yelp, for example, you will get more eyes on your business and increase your organic traffic. And not only that, but Google will deem you trustworthy because it can verify the same accurate information has been shared across multiple websites. This will help with your domain authority and rank.
- Getting quality backlinks to your website. This tactic is crucial if you want to get more organic traffic. Building relationships with sites that are relevant to your industry and customers is key here. Check out forums, social media groups, and websites that you know your customers love and try to establish a connection with them. In some cases, you can mutually benefit from link exchange, but in other cases, you might need to consider paying for a sponsored post that will include a link to your site.
Verify Your Google My Business Listing & Optimize Google Maps to Sell More Cabinets
If you want to increase the traffic to your showroom and sell more cabinets, you have to consider that most Google searches have local intent. People now, more than ever, use their smartphones to find anything they need close by. Research has shown that over 70% of local searches by customers result in the customer visiting that store on the same day. To ensure you are ranking well locally, you can do a couple of things.
The first thing is to verify your Google My Business listing. Google My Business should contain accurate and up-to-date information about your business. Fill out as much of the information as you can, including your business category, services, and products. Also, make sure you add plenty of photos. Your GMB profile will make your business seem more legitimate and professional to both Google and your customers, which will affect your rankings.
Another thing you should consider is how you rank on Google Maps. Google Maps are one of the most popular navigation apps today. If you rank high enough, your business will be shown in Google search results. This can help you get discovered by potential customers. If you haven’t by now, you should add and verify your business on Google Maps as soon as possible. In order to verify your Google Maps account, you will just need to have a GMB listing. The information you fill in on your Google Maps account should be consistent with your GMB information, as well as the information you post on local business directories. Make sure the information is regularly updated and that the description provides sufficient details about your business. You can also consider embedding the Google Map on your website, which will be another green light for Google, letting it know your business data is legitimate.
To rank well locally, also consider creating city landing pages for all of the service areas you cover. We’ve written an entire article about how to use location landing pages for Local SEO, so you can check it out for more detailed information.
Turn Your Social Media Followers into Buyers
Like we’ve mentioned before, people buy from brands they know and trust. Social media gives you a unique opportunity to get close to your potential customers and convert them into your buyers and advocates. Using social media, not only can you present your company and services to the world, but you can also start conversations and assess what your target audience is interested in.
Unlike any other marketing method, social media marketing can help you build relationships with your customers and make them feel heard and understood. By directly engaging with your consumers, you will create a memorable impression and cultivate an ongoing customer relationship. Happy customers are more than likely to spread the word and help your business gain even more visibility, so you should definitely capitalize on this and use social media to your advantage.
Advertising your kitchen cabinet business and selling cabinets through social media and engaging with your customers there is serious work that often takes much more time than you would imagine. Shooting videos for Instagram reels, Facebook videos, and YouTube, taking photos, and creating interactive and engaging content that is in line with your brand, will take several hours. And just wait until you start getting questions and quote requests through social media… then you’ll see the power of these channels. Whether you wish to bring on your game immediately and hire social media experts from the very beginning or you plan to do it a bit later, it’s most likely that you will need to hire an agency. We’re happy to say that KitchenDEV can help you with this as we are in the industry for years and already help clients from your niche enjoy success. Contact us to discuss options, explore possibilities, and decide what solutions would be right for you. You can also see some of the success stories we’ve helped come true.
In case you’re already working with a marketing agency, learn how to evaluate your marketing agency from our blog. These expert tips will help you determine if you are the right match and if you are achieving maximum success.
Invest in PPC to Sell Cabinets Online
Whether you are an up-and-coming business or you’re just looking to increase cabinet sales for your well-established showroom, you should consider investing in PPC. PPC advertising will help generate more traffic to your website through smart and strategic campaigns. Whether you choose paid advertising on social media or Google ads, you should carefully plan out your budget, goals, and ad designs.
This is also one of the things we would recommend you delegate to professionals. However, make sure you work closely with them and explain your industry particulars so they can best optimize the ads specifically for you. For example, you should definitely mention what are high and low seasons for your business. Since spring is the high season for cabinet sales in the US, consider lowering the PPC budget during those times; during the low season, in the winter, you should increase the budget. This will ensure a steady flow of leads during the entire year and help you sell more cabinets during the whole year.
Dive into the guide How much should I spend on PPC our advertising experts put together for you, where they give answers to specific questions, like how should you budget your PPC campaigns, how Google determines your ad placement, how much should you expect to pay for PPC, and more. Great preparation is half of a well-done job, and we wish you all success from the very beginning of your venture.
Help Your Customers Visualize Their New Kitchen
A picture is worth a thousand words. Seeing is believing. There is a reason why these sayings are so applicable to the topic we’re discussing. Showing pictures of various kitchen cabinet styles to your customers is amazing, as it provides them with inspiration and presents them with many design options and opportunities. However, when you’re selling kitchen cabinets, consider offering your customers more than this. Seeing photos of beautiful kitchens is not the same as seeing a picture of your own beautiful kitchen, or at least a picture of how your own kitchen may look and feel after cabinet purchase.
This is where providing your customers with a 3D design of their kitchen should come. Giving them a complete 3D design of their new kitchen in their own, real, unique space will blow their minds. Oftentimes, we are having had times reimagining our spaces, and being unable to dream makes us insecure and hesitant. Showing various images of new kitchen space, translating an idea into a specific kitchen cabinet style, and helping your customers visualize when everything is assembled and aligned, will help you put a smile on their faces and close more sales. Interior design software like 2020 spaces is one of the options.
However, KitchenDEV goes further than the 2020 design or any other design software. Our application allows you to import 2020 designs, easily price them, create proposals, and have your team see and work on a proposal together. If your customers prefer, you can also automatically convert designs into different styles or create versions for different scenarios to provide them with more options. The best way to sell kitchen cabinets is to anticipate your customers’ needs and provide options, and KitchenDEV helps you do just that. But we don’t stop there. We create custom add-ons to improve your current workflows, so you can seamlessly import 2020 designs into your current accounting system be it Netsuite, FreshBooks, QuickBooks, Acumatica, Sage, Zoho, or any other. Feel free to explore our custom add-ons and learn all about the solutions we continually create for you.
Sell More Kitchen Cabinets by Displaying Them in Your Showroom
A kitchen cabinet showroom where each cabinet style, color, and finish, along with special accessories like lazy susans and kitchen hardware is one of the best ways to sell kitchen cabinets. Your customers will be attracted by the coziness, spaciousness, and convenience your cabinet showroom offers. This is the place where your customers can actually see the cabinets up close, touch them, and feel the vibes they emanate. Like any other product and object, kitchen cabinets too look and feel somewhat different than on the website and social media. In real life, their beauty shows without any obstacles.
When displaying kitchen cabinets in a showroom, make sure you have plenty of natural light but also plenty of artificial lighting for cloudy days, wintertime, and evening working hours. Provide plenty of space for your customers to browse different cabinetry options, and emphasize some of the most popular cabinetry options. Pair them with hardware, knobs, and pulls in different styles, as well as with various countertop materials, if available. This way, you’re emphasizing the beauty and quality of cabinets, and also are helping your customers make choices easier and buy cabinets faster. Being readily available for any questions in person or via phone also helps a great deal when you’re looking to sell more kitchen cabinets and make your business more successful.
Streamline Your Pricing and Ordering Process with KitchenDEV
We know how overwhelming it can be to run a kitchen cabinet business and juggle a million tasks and responsibilities when selling cabinets. This is why it’s incredibly useful if you can streamline your processes. As a kitchen cabinets dealer, you can use KitchenDEV pricing and ordering software to make your work easier. Showcase your cabinet catalogs, upload 2020 designs, easily price your products and process your orders all in one place, with state-of-the-art CPQ software custom-designed for the kitchen and bath industry. If you’re a cabinet manufacturer, you can check out our manufacturer solutions, and if you’re a dealer, please check out our solutions for dealers.
KitchenDEV software also allows you to stay on top of things and efficiently organize your business with a calendar, as well as maintain direct and easy communication with your manufacturers and customers. KitchenDEV messaging will ensure all of your orders are confirmed and acknowledged by your manufacturer so you can give a time estimate to your customers and establish a smooth ordering process without any hiccups or miscommunications.
To realize the advanced solutions we offer and understand why we are better than other alternatives out there for businesses that are exploring options on how to sell kitchen cabinets with more success, learn more about kitchen design software comparisons, and please have in mind that we offer much, much more.
Taking advantage of the many useful KitchenDEV features will save you valuable time and money while helping you sell more cabinets and build better relationships with your manufacturers and clients. Sign up for the FREE trial and test it out.
How to Sell Kitchen Cabinets Thanks to Customer Reviews
As we’ve mentioned many times before, trust is one of the key factors that will influence a purchasing decision and help you sell kitchen cabinets with more success. And the best way to build trust with your customers is to offer them some social proof. Reviews and testimonials are excellent at building your reputation. After each successful sale, you should approach your customers and ask them to leave a review. Make sure they know you greatly appreciate them taking the time to do so and even offer some incentives to motivate them. Don’t forget to ask for photos of the cabinets once they’ve been installed. These will be useful for your social media, as well as your GMB! Showcasing past projects works wonders as social proof. For more detailed information you can read our article on how to get more Google reviews.
Remember that reviews not only build trust with customers but also with Google. Both the quantity and quality of your reviews can affect your Google rank, so you should definitely start focusing more on building a positive reputation for your business. RateMB is an excellent software that can help you simplify and largely automate the review process. Check it out and get those 5-star reviews!
How to sell kitchen cabinets online using digital marketing solutions? Hire KitchenDEV!
How to sell kitchen cabinets strategically, effectively, and successfully, may seem like a daunting question in times when billions of options are available to homeowners and businesses who need new kitchens. However, having in mind that the best way to sell kitchen cabinets is to carefully plan your actions, brings some relief. KitchenDEV offers even greater relief as a proven and successful CPQ Dealer Portal & Order Automation and marketing agency with years of experience working with kitchen industry clients.
You can rest assured that we are well aware of all the challenges and obstacles the kitchen industry faces and we continually come up with winning strategies for our clients that put their businesses on top and help them sell more cabinets.
We can do the same for you. Whether you’re at the very beginning or you’re in the kitchen cabinet business for several years now, and you’re wondering how to sell kitchen cabinets more or how to sell cabinets online with more success than others, we are here for you, ready to share the challenges you face and help you overcome them.
So, if you’re ready to skyrocket your business, contact us today, and let’s get started.