Kitchen remodeling marketing — this is an answer to your question on how to generate leads for a kitchen remodel company, whether you’re a cabinet manufacturer or a kitchen and bath retailer. As a business owner, you need more exclusive kitchen remodeling leads and we’re here to help you acquire them.
Rest assured, by kitchen remodeling marketing we don’t mean advertising in the sense that you need to pay thousands of dollars for new leads each month. Instead, we will lay out before you the most effective ways to get more clients organically and empower you to keep doing so for many years to come with minimum financial investments.
Keep reading to learn everything about the best digital marketing for kitchen remodeling companies and how to start implementing it today.
Why is Kitchen Remodeling Marketing Necessary?
As a kitchen designer, cabinet manufacturer, kitchen and bath retailer with a showroom, or kitchen renovation company, the right kitchen remodeling marketing strategy, if done right, can help you reach more customers than ever before. In fact, remodeling marketing strategies prove essential whether you’re just starting or you’re already an established business.
Connecting with homeowners, residential and commercial clients, cabinet manufacturers, retailers, interior designers, contractors, and builders is at the heart of your business and a starting point for success. How are you connecting with them currently? Do you know where they are and what they need? Are you showing them that you provide solutions for their problems and needs?
Running a kitchen remodeling business is no joke, especially now, when the kitchen is the most valued room in any home. Also, the pandemic transformed the way U.S. consumers view, use, and renovate their kitchens. For example, a recent survey by The House of Rohl showed that more than one in three (36%) respondents plan to update their kitchen or bathroom this year or early next year, while 44% with an income of at least $150K plan to update one of these rooms.
You don’t want to miss that boat.
What may have worked for you at the very beginning probably is referrals and word of mouth. But if you keep relying solely upon these traditional methods, you’ll inevitably see a significant decrease in walk-ins and phone calls over time. You may have already seen this happening or you want to prevent it by starting with kitchen remodeling marketing. Whatever the case, there is no better time than now to start.
1. Get On Social Media to Boost Kitchen Remodeling Marketing Efforts
Where are the exclusive kitchen remodeling leads you’re looking to acquire?
We know… on social media!
People love when you show them what is it that you’re doing, and there is no better way to show them this than on social media. Of course, your showroom is also a great place for this, but social media is the first place where people come when looking to narrow down their choices when it comes to remodeling their kitchens.
So, if you’re looking to boost your kitchen renovation marketing strategy, hop on Instagram, Pinterest, Facebook, Houzz, and TikTok, and learn how to use each. Don’t hesitate to show your products, designs, makeover projects, installation projects, before and after photos, and behind scene videos — people love these.
Make sure to post relevant, educational, engaging, and fun content on a day-to-day basis, start conversations, and communicate with the community and your industry partners. This is the way to boost your brand recognition. With it, recognition from the local community and potential clients will come along. Respond to their comments and private messages, show that you’re happy to engage with them, show that you care about their needs, and they will come to you.
It is also common today for people to reach out to their favorite brands and stores through social media. So, if your customers or potential customers predominantly use Facebook or Instagram (which depends mostly on their age group), they will surely reach out to you there if you entice them with some sweet deals on your latest line of kitchen cabinets. This is the moment to spark, get back to them, and make a sale.
What is more, your social media channels will help you with branding, distinguish yourself from others, and attract people to those pages. Don’t shy away from using industry keywords on your social media posts — kitchen remodeling SEO works on social media as well.
To sum it up:
- Post on a daily basis.
- Keep the conversation going by interacting with the community.
- Encourage your customers to show their new kitchen on social media and tag you.
- Respond timely to all private messages and comments you receive. You never know if some of them are from your next customer.
- Don’t forget to add relevant hashtags to your posts.
- Invest in paid social media marketing to reach a wider audience and more customers.
You can get on social media by yourself, or you can hire a digital marketing agency if you haven’t already done so. In any case, learn how to evaluate digital marketing agency, to be sure you’re making the right choice. Your kitchen remodeling marketing strategy should be solid, and set up based on realistic grounds and your true needs and goals, so make sure to choose a reliable agency that understands your business.
2. Blog on the Website
Blogging for your kitchen renovation company is a pretty popular content marketing tactic in which you create an opportunity to improve the online visibility of your website and business and create valuable content related to your kitchen remodeling products and services.
Some of the many benefits of blogging on your own website are driving more conversions to your website, increasing website traffic, creating trust with your customers and visitors, nurturing customer and client relationships, enhancing your unique branding, encouraging and supporting customer engagements with your business, differentiate from your competition, and contributing to your social media and PPC advertising efforts.
When thinking about the topics you can blog about, it can be anything from featuring your cabinet catalog, promoting new products, sharing helpful tips and tricks regarding kitchen remodeling process, and featuring your projects and success stories with your clients. You can also add stories about the latest trends in kitchen remodeling and industry news.
Don’t forget to set metrics to be able to measure the success you’re achieving with your blog. Also, it’s crucial to include SEO strategy into your blogging. We talk about that in more detail below.
Of course, don’t forget to regularly refresh your content and promote it on your social media and newsletter.
3. Let Customers Find You Organically with the Right Kitchen Renovation SEO Strategy
Just like social media, Google can also help you with generating leads. SEO (Search Engine Optimization) is crucial for any type of business, and in the modern competitive market, it is more important than ever for kitchen remodeling companies. In fact, kitchen renovation SEO has become a common term for kitchen businesses who use search engine optimization to bring spotlight on their products and services.
Optimize Your Website
We highly recommend hiring an SEO expert to help you optimize your website and boost your ranking on Google. Using the right search words (keywords) that describe the core of your business, products, and services you provide, and everything related, you will attract the right customers, engage them on your website, and receive more contact forms, emails, and calls.
Local SEO is the most important part of the kitchen renovation SEO. Your potential clients are looking for local businesses when looking to remodel their kitchen, how to sell kitchen cabinets, source cabinets and apply to become a dealer or find dealers who will sell their cabinets. There are many sorts of kitchen renovation companies and they are all looking for ways to connect with one another and reach more homeowners. SEO is a surefire way for any of them to attract and connect with the right crowd.
When creating a kitchen renovation SEO strategy, we recommend you to pay special attention to the local part and include local (city) landing pages, creating unique and relevant content, including geo-specific keywords, social proof, interactive location maps, and contact information.
It is crucial for you to rank for the local search, so the people in your and neighboring towns you serve can find you. Local landing pages created on your website specifically for the targeted cities, towns, and neighborhoods are a crucial part of your kitchen remodeling SEO. Thanks to these local landing pages, professionally optimized, with just the right amount and frequency of the industry and area keywords, and visually attractive, both old and new customers will hurry to your kitchen showroom.
- Make it fast, simple, and easy.
Great speed, attractive design and style, ease and intuitiveness of navigation, and simplicity — are the most common traits of the best websites. Consumers love websites that are easy to navigate, that are loading fast, engage them with great content, and that allows them to easily and conveniently contact you. Visiting your website should be a pleasant, enjoyable, and even interactive experience for your customers. It’s the place where you show how deeply you understand your customer and not just meet but anticipate their needs.
- Optimize for mobile.
Your kitchen renovation marketing strategy must also include optimizing your website for mobile, as most of consumers are on smartphones or tablets instead of desktops these days. The best way to make sure the optimization for mobile works is to get on your smartphone yourself and regularly visit your website. Mobile-first design is essential to boost your website traffic, attract more visitors, create fans, and make more sales. Bottom line is that your website design should be responsive and fit any and all screen sizes. When talking with a website designer, make sure they understand the difference between responsive and adaptive design. Adaptive design, for your information, is an outdated way to optimize a website because it means that multiple versions of a single page are created and served to customers depending on what kind of screen they use. So insist on responsive, not adaptive.
- Showcase your products or services.
To showcase your products or services the right way, make sure to invest in a professional photoshoot. Showcasing your kitchen remodeling projects on your website can earn you many future clients, as these photos show your skills the best. Eye-catching, bright, professional photos will appeal to your target audience. Also, don’t do just one photoshoot and think that’s enough. People can’t get enough of great kitchen design. So make sure to take photos of the finished kitchens you helped bring to life, of new products coming to your showroom, of special deals, and any details that you believe your customers will find appealing and desirable.
- Explain the importance of what you provide.
Give all information about your products and services, or as much as you can. People who look to remodel their kitchens want to know as much as possible before they make a decision, so make sure to provide them with the information they are looking for. For example, if you’re a cabinet manufacturer, it is crucial to create your online cabinet catalog with information that will make it easy for both homeowners and cabinet retailers to discover your products. As a cabinet retailer, you surely have an amazing cabinet selection, but you don’t want to keep it only in your showroom; create a cabinet selection on your website and allow your customers to browse them online. Explain your process, how you provide a free design, a free estimate, and how you help your customers bring their ideal kitchens to life. Show any of the deals you offer and share low prices. Your customers will be happy to learn about these and stop by your showroom as soon as possible.
And don’t forget to make it easy for people with disabilities to access your website. We tend to disregard the needs of our friends and customers who have a disability, so it’s very important to pay special attention to their needs, as well.
4. Create Google My Business Profile and Optimize All Your Listings
Google My Business is the place where many potential clients will find you, so make sure to make the best of all the possibilities it offers for businesses like yours. This is the place that you should make sure to optimize regularly — optimize it with basic business information (name, address, phone number, working hours, etc), create posts on a weekly basis, promote products with various call-to-action, add photos of your projects, create updates like changes in working hours for holidays, and respond to reviews about your business will leave there.
Kitchen remodeling SEO relies a great deal on Google. People love the convenience of the Google My Business option because it’s very helpful in discovering local businesses, meaning that all clicks go to maps and every phone call is completely free. It is so easy to use that it’s practically a must for every local business. Don’t miss out on a promotion that is very powerful in getting more eyes and attention on your business and also completely free of charge.
An example of how to properly optimize your Google My Business profile.
That being said, all information about your business on all your listings should be consistent. This means that your profile on Yelp, Houzz, and Facebook, for example, should feature the same business information as on Google My Business, your website, and your social media. This is another way to show how consistent, reliable, and serious your business is, to show your knack for innovation and understanding of new technologies and the meaning of social community, but also to show your determination to stay in the business for many years to come.
Nurture consistency on all of your business listings.
Being actively present on different social media, local and regional listings, and reputation platforms, shows your determination to create tradition and history. Kitchen marketing tips like these will help you discover and use these channels to better your kitchen business but it’s on you to continue using them on a regular basis and keep nurturing your community there.
5. Acquire More Reviews from Your Customers and Successfully Manage Them
Have you received yet any reviews from your customers? Do you know what are the channels for that and where can your happy customers write all those nice words of praise they have for your business, products, and services you provide?
If you haven’t yet started acquiring customer reviews, we will just say that there is no time to lose. Google, Houzz, Facebook, Yelp — these are the perfect channels for you to create your business profiles (we hope you did it or you’re about to) and start asking your customers to spread the good word.
It’s very easy for your customers to review you there — and they can even add photos of the project. Hopefully, all of the reviews you get will be glowing 5 stars, but it’s okay if you get some 4s. In case of any negative reviews, make sure to contact the customer in question, and ask what can you do to make things better. If the customer is willing and accepts to work further with you, it’s most likely that they will edit the review and turn a negative one into a 5-star review. If they don’t want to work any longer with you and keep insisting on a negative feedback, make sure to respond to the review, explain the situation, and offer further help and services. It is very important that you show how reliable and responsible you are and that customers and their happiness always, no matter what, come first.
Just as for negative reviews, make sure to respond to positive reviews as well. The sooner you respond, the better. This is the only right way to manage reviews online. It is an example of a positive conversation with your customers, building tight connections, and nurturing business — customer relationships. What was a word-of-mouth recommendation earlier, now is an online review.
And don’t shy from using the glowing reviews you receive. Make sure to show them off on your website, social media, and in your showroom.
6. Include Emails in Your Kitchen Remodeling Marketing Strategy
You probably already have a customer email list but may not see it yet as a commodity it actually is. Here’s a hint — organize it and keep growing it. Email marketing is one of the few rare ways you can directly reach your customers and be sure the information has reached them. Whether you wish to let them know that there is a new product in your catalog or your showroom, or you wish to showcase some of the latest remodeling projects to inspire theirs, emails are a surefire way to reach them and stay fresh in their lives and minds.
In case you don’t have a list of customer emails, make sure to start collecting them as soon as possible. This is a great way to get more kitchen remodeling leads and create a base of happy customers and future happy customers who will enjoy your inspiring stories, industry news, as well as information about the latest products, sales, and deals your kitchen renovation company provides.
Your digital marketing agency can help you with email marketing but if you don’t intend on hiring one yet, make sure to send emails with important information and updates regularly, but not too often either. The important thing is to stay on top of mind but also not to pop up from your customers’ emails non-stop. Keep in mind that the emails you send should be relevant to the customer, useful, and actionable. Emails are a great way to keep your customers and fans engaged, informed, and inspired to update their kitchen and take action with you.
7. Kitchen Remodeling Advertising: Use Paid Ads to Improve Your Marketing Strategy
For more calls, more filled-out contact forms, and quote requests, for more projects and more customers, try paid ads. Pay-per-click ads are great for your industry because they combine carefully crafted messaging, highly targeted keywords, and your optimized website experience to create a consistent message that sells.
When done right, PPC advertising generates more traffic to your website, boosts conversions, and brings you new customers faster than conventional methods do. Unfortunately, as soon as you stop paying for ads, advertising stops.
However, when professionally and carefully done, kitchen remodel ads can help keep your business on top of the search results and grow your kitchen remodeling business to the next level. The magic word here is optimizing because it is necessary to continually analyze and test each aspect of every one of your campaigns and accordingly optimize to achieve the results you need.
If you’re wondering, “how much should I spend on PPC“, our PPC experts suggest that you should first understand your audience, then understand how Google determines your ad placement, and carefully do your keyword research.
PPC with Google Ads
Google is irreplaceable when it comes to advertising your business. Besides many free advertising options, Google also provides you with an opportunity to create a PPC (pay-per-click) advertising strategy within its system and get out a precisely targeted message to a group of people who live in the specific area and are looking for your products and services.
Google will reward you with great results and high rankings for free if the quality of your website is overall very high. But this can take a lot of time, work, and effort. So if you need great results faster or you’re looking to boost visibility for particular deals or during the holiday season, for example, Google PPC is probably a better way to attract more sales for this particular purpose. Of course, you can continue working on your website and play the long game that will, inevitably, bring the results you need.
Google’s PPC route is a great addition to your usual routine and, if optimized well, is sure to bring more kitchen remodeling leads to your kitchen renovation company. With it, you’ll gain better control over the appearance of your business on Google search results. Also, you’ll get an amazing advantage over your competitors, especially over your competitors in the local area.
Social Media Paid Ads
Facebook, Instagram LinkedIn — you can choose where you want to get started with your paid social media strategy. Social media will bring you the attention and more sales, but paid advertising on social media will bring you, even more, return on your investment.
When looking to advertise on social media, make sure you understand and know your audience, understand how they relate and use each social media platform. Also, identify your ideal audience, set realistic goals that fit well and upgrade your overall digital marketing efforts, and finally create social ads strategy that will bring results effectively.
The first step would be to start advertising on the social media platforms to check what works, then tweak your audience as necessary and refine your ads, and finally, expand and perfect your PPC strategy on social media. A carefully created social media PPC strategy for your kitchen remodeling business will bring you great results and save you money along the way.
FAQ on Kitchen Remodeling Marketing
How can I promote my kitchen cabinets business?
Write blog posts, landing pages, and product and service descriptions to help your customers and boost your marketing, whether you’re a kitchen cabinet manufacturer and looking for more dealers, or you’re a cabinet dealer and want to attract more customers looking for a kitchen remodel into your showroom. With all of our tips above, you can be sure that you’ll increase your chances to be found in search faster than your competition and explain to your potential customers why your kitchen renovation company is the best place for their needs.
How do I advertise my kitchen items?
Just as we explained above — put out your kitchen renovation products on as many platforms as possible: website, relevant social media, listing websites like Yelp and Houzz, Google, start paid ads targeting the right people in the right area. Then boost your reputation with excellent online reviews and thank your customers for spreading the good word about your business. You can also contact with local builders, contractors, and interior designers, and do projects together. Using their skills and your products can be a winning situation for them, your customers, and you!Your audience — your customer is the key to your success.
How to sell kitchen remodeling?
Asking this particular question means that you’ve mastered kitchen remodeling marketing and that you’re about to close a sale — hopefully, first of many. Communicating communicate with your potential clients is an art and a final factor that will decide whether will you close a sale or not. While we’re sure that you have all the technical skills needed to get the job done, we also know that you need to work on sales communication if you want to continue to grow your kitchen renovation business. The most important thing is to listen to your client’s needs and to truly understand them. After really listening to them and understanding their goals and requirements, make sure to ask them the right questions. Finally, show them examples of your previous work and projects where you thrived. Also, offer free design and a free estimate to help your customers start easily on their new kitchen.
How to generate leads for kitchen remodel company?
The trick is choosing the right funnels — Google PPC and social media paid ads, social media customer engagement, your business website and search engine optimization, local listings on Google, Yelp, Houzz, and other, reviews, and reputation management. These are the most effective ways to boost your online visibility and increase walk-ins.
8. BONUS TIP: Contact KitchenDEV for Advanced Kitchen Remodeling Marketing Strategies
We hope these kitchen remodeling marketing tips answered your questions on how to generate leads for a kitchen remodel company and helped you understand the importance of having a kitchen renovation marketing strategy in place. If you would like to dip your toes into the matter and try doing it alone, this guide gives you enough insight into the matter and will help you start effectively.
If you are too busy to venture into kitchen renovation marketing by yourself or in-house, contact us. KitchenDEV provides the best digital marketing for kitchen remodeling companies. With many years of experience in kitchen remodeling marketing and advertising under our belt, we are proud to say that we know all the ins and outs of your industry and we understand how everything works. This qualifies us as the best choice to provide you with more exclusive kitchen remodeling leads. To see what we can do for you, please check out some of our customer success stories.
Get on with your kitchen renovation marketing strategy and contact us.